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	<title>The Management</title>
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	<link>http://themanagementshop.com</link>
	<description>We know your customers because we&#039;re one of them</description>
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		<title>Local is a Two-Way Street</title>
		<link>http://themanagementshop.com/blog/2012/04/03/local-is-a-two-way-street/</link>
		<comments>http://themanagementshop.com/blog/2012/04/03/local-is-a-two-way-street/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 19:43:41 +0000</pubDate>
		<dc:creator>mrkelsey</dc:creator>
				<category><![CDATA[Local Marketing Tips]]></category>
		<category><![CDATA[business tips]]></category>
		<category><![CDATA[shop local]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://themanagementshop.com/?p=154</guid>
		<description><![CDATA[A friend of mine approached me the other day and asked, “‘I’ve been getting into biking lately, and I want to support my local bike shop. But when I check prices online, it’s usually cheaper. Why should I pay the higher prices just to shop local?” I took this as a teaching moment and talked [...]]]></description>
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		<title>Why Good Design Really Does Matter</title>
		<link>http://themanagementshop.com/blog/2012/02/15/why-good-design-really-does-matter/</link>
		<comments>http://themanagementshop.com/blog/2012/02/15/why-good-design-really-does-matter/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 22:04:56 +0000</pubDate>
		<dc:creator>mrkelsey</dc:creator>
				<category><![CDATA[Local Marketing Tips]]></category>
		<category><![CDATA[design matters]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[local marketing]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://themanagementshop.com/?p=133</guid>
		<description><![CDATA[It’s a new year, and that often gets us thinking of ways we can spruce up our business. Maybe it’s getting some new business cards or brochures, placing a new ad in a local magazine, updating the logo, or even giving the website a much needed make-over. It’s often tempting to go to one of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>3 things we can learn from craft beer</title>
		<link>http://themanagementshop.com/blog/2012/01/09/3-things-we-can-learn-from-craft-beer/</link>
		<comments>http://themanagementshop.com/blog/2012/01/09/3-things-we-can-learn-from-craft-beer/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 21:23:04 +0000</pubDate>
		<dc:creator>mrkelsey</dc:creator>
				<category><![CDATA[Local Marketing Tips]]></category>
		<category><![CDATA[Community Involvement]]></category>
		<category><![CDATA[Craft Beer]]></category>
		<category><![CDATA[local marketing]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://themanagementshop.com/?p=123</guid>
		<description><![CDATA[When the economy is bad, the knee-jerk reaction from national retailers and brands is to offer discounts and lots of them. This year’s Black Friday and Cyber Monday were the busiest yet, fueled by midnight openings, loss leader doorbusters, and limited time discounts. It’s clear that people get excited for coupons, discounts, and deals. But [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Facebook Likes: Quantity vs. Quality</title>
		<link>http://themanagementshop.com/blog/2011/11/29/facebook-likes-quantity-vs-quality/</link>
		<comments>http://themanagementshop.com/blog/2011/11/29/facebook-likes-quantity-vs-quality/#comments</comments>
		<pubDate>Tue, 29 Nov 2011 18:11:08 +0000</pubDate>
		<dc:creator>mrkelsey</dc:creator>
				<category><![CDATA[Local Marketing Tips]]></category>
		<category><![CDATA[EdgeRank]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Likes]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://themanagementshop.com/?p=65</guid>
		<description><![CDATA[Having more of something is usually better, right? More money is better than less money, and more cupcakes are better than fewer cupcakes. But when it comes to Likes on your business’s Facebook page, the quality of those Likes is often more important than the quantity. We often judge the quality of things by their [...]]]></description>
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		<title>The Death of the Hard Sell</title>
		<link>http://themanagementshop.com/blog/2011/10/31/the-death-of-the-hard-sell/</link>
		<comments>http://themanagementshop.com/blog/2011/10/31/the-death-of-the-hard-sell/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 14:31:35 +0000</pubDate>
		<dc:creator>mrkelsey</dc:creator>
				<category><![CDATA[Local Marketing Tips]]></category>
		<category><![CDATA[Hard Sell]]></category>
		<category><![CDATA[local marketing]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[Soft Sell]]></category>

		<guid isPermaLink="false">http://themanagementshop.com/?p=53</guid>
		<description><![CDATA[We are constantly changing; the fashions we wear, the foods we like, the music we listen to, because we are influenced by the larger world around us. The more we are exposed to, the more we have the potential for change. We change the way we make purchasing decisions too, and the old sales techniques [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Groupon or Groupoff: The good and bad of daily deals</title>
		<link>http://themanagementshop.com/blog/2011/09/26/groupon-or-groupoff-the-good-and-bad-of-daily-deals/</link>
		<comments>http://themanagementshop.com/blog/2011/09/26/groupon-or-groupoff-the-good-and-bad-of-daily-deals/#comments</comments>
		<pubDate>Mon, 26 Sep 2011 13:43:37 +0000</pubDate>
		<dc:creator>mrkelsey</dc:creator>
				<category><![CDATA[Local Marketing Tips]]></category>
		<category><![CDATA[daily deals]]></category>
		<category><![CDATA[group buying]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[local marketing]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://themanagementshop.com/?p=39</guid>
		<description><![CDATA[When daily deal sites like Groupon and LivingSocial arrived on the scene, many small businesses were seduced by promises of thousands of new customers and untold riches. It also seemed like the perfect way to market locally. Daily deals can have a positive impact on a small business when done right, exposing it to new [...]]]></description>
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		<title>3 Easy Ways to Boost Your Business Online</title>
		<link>http://themanagementshop.com/blog/2011/09/05/3-easy-ways-to-boost-your-business-online/</link>
		<comments>http://themanagementshop.com/blog/2011/09/05/3-easy-ways-to-boost-your-business-online/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 17:06:58 +0000</pubDate>
		<dc:creator>mrkelsey</dc:creator>
				<category><![CDATA[Local Marketing Tips]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[local marketing]]></category>
		<category><![CDATA[marketing tips]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://themanagementshop.com/?p=24</guid>
		<description><![CDATA[Most small business owners have enough to deal with on a day-to-day basis that marketing and self promotion usually take a back seat to things like serving customers, training employees, and managing the books. Focusing a few hours each week on marketing can make a big difference in the long term. Having a web site [...]]]></description>
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